Crisis, unemployment, opportunism, curiosity, no matter the reason, more and more people want to know how to make money online. And anyway, how to do that? In this article, we will answer this question in detail, but first you need to know something very important. Having an online source of income is not the same as making easy money. It simply does not exist. You will get a lot of work and also some advantages like owning your own nose. Just make no mistake, right?
How to make money online? Sell!
Yeah, in this business you will be a salesperson. If you are not selling something to yourself, you will be selling something to others through advertising. However, there are several things you can sell as well as there are various forms of online advertising. In this sense, of the three title options, e-commerce is the easiest to understand for the uninitiated. After all, it’s just a virtual store, right? More or less. There are some similarities, but there are also techniques that are specific to the online medium. In the virtual world, your mindset needs to be reprogrammed to think outside the physical limits. So, let’s look at some characteristics of the three media:
Blog: originally it was just a personal space, a kind of mural where an individual could expose their ideas. This principle remains present. Blogs tend to have a more personal tone, talking directly to the reader.
Website: You can certainly have a website with a personal touch, but in general the idea is to pass an air of professionalism, something more “institutional” than a blog. If you look at corporate websites, you’ll find that most also maintain a blog.
E-commerce: has a design specifically geared towards the sale of various items. The contents are the products themselves: images, technical specifications, prices, conditions of delivery and payment. They can also have related website and / or blog.
As you can see, one type of page does not necessarily eliminate the others. So the most important thing you need to know is what you want or can sell. Let’s see what the possibilities are:
Services and knowledge: what can you do? Have you been a teacher? Business consultant? Are you a lawyer? Counter? Engineer? Almost all professions can be offered online, both as a service and as knowledge.
Products in general: We do not need to extend ourselves in this part, it is about buying and selling things, but you can also produce something and in this case, there are specific paths to follow.
Advertising: From your Facebook profile to the most sophisticated multinational page, the whole internet is basically a gigantic multifaceted billboard. You can be an agent of this web of advertisements if you know the ways.
So, let’s look at how to make money online, considering the sale of services as an example. As a good part of the tips of one, good for the others, in the end, we will score the main differences for the other two.
How to Make Money Online Selling Services
Notice that in this case, your product is yourself (or your team). Let’s imagine you’re a physics teacher. Ideally, you already have profiles by social networks and some followers, what you need to get started is from a blog. Do not just think about teaching physics, think about teaching. After all, what teachers know how to do is to learn to teach, right? One of the most abundant types of clients on the internet are those who need to learn something, especially for everyday problems. Therefore, your blog should demonstrate who you are, but essentially provide good information about your area of expertise and your experience in it. It should also make it clear what kind of service people can expect when they hire you. However, this is only the beginning, because the hardest part is in making itself felt. That is, get people to your blog. For this, there are basically two paths, as we will see next.
How to make money online using Google
Just like you, everyone searches for what they need from Google or other similar tools. You can pay to appear on the first page when people search terms related to your business. Or, you can use a technique known as Search Engine Optimization. In simple terms, it means using search terms related to the service in the texts of your blog. For example, “physics for college entrance” or “physics for competitions”, in the case of our teacher. The technique will require some study and is much more complex than it seems at first glance, but it can put you on the first page of Google without spending anything other than time. And you know that most people do not get past the first page, so that’s where you want to be.