A leader in the creation of e-commerce sites , Shopify has experienced rapid expansion since 2006,
today offering many options and tools, free or paid, to facilitate the
launch of your online store . One of Shopify’s favorite features for entrepreneurs
is domain name buying . Here’s how this simple, automated tool works.
What is the domain name?
The domain name is simply the address of your website. It is unique on a
global scale, and allows your audience to find you easily. It is in a way the
postal address of your Internet site. 💎
The domain name is what follows the prefix “www. (for “world wide web”). It is composed
of a character string and an extension (the Top Level Domain or TLD ), for example “.fr”.
The domain name is essential when creating a website. However, the procedure
for finding a domain name is complicated because it must be unique on a global scale. It
is therefore difficult to find a domain name that is both suitable for the name of your e-store, but
also free of rights and not used by another site. The choice of domain name is therefore a
crucial step that can be a real headache!
Once chosen, your domain name can be registered (paid procedure) in order to protect its
rights and ensure priority for this domain name. Your e-commerce site will then be
hosted on this web address for the duration covered by the deposit.
How to choose the right domain name?
As you will have understood, choosing your domain name is very delicate because your web address will be the business card
of your website. The chosen domain name must therefore not only be unique and
differentiable, but it must also reflect your activity and be consistent with the content of your
website. It should also be memorable, so your visitors can easily remember it
and jump right to it, without having to look up the name first.
Keep in mind that to boost your natural referencing and therefore increase your traffic on
your online store, it can be strategic to integrate your main keyword into the URL of your site
. The extension will also play a major role in the perceived quality of your site (“.fr” or
“.com” being better perceived and remembered than “.org” or “.net”), and
internationalization will have to be taken into account. eventuality of your activity.
Buy a custom domain name with Shopify
True to its desire to simplify the life of entrepreneurs, Shopify offers to help you buy and
register your domain name. The creator of e-commerce sites thus provides you with
several tools, such as its Domain Name Generator , a free domain name search tool
allowing you to instantly check the availability of your domain name.
Thus, you only have to type in the search bar a keyword related to your activity (the name of
your company, for example), and the system offers you a list of
available domain names. This tool is therefore practical both to spare you any tedious research on the
availability of the chosen domain name, but also to give you ideas for domain names
if the idea you had is taken and you are short of inspiration.
Shopify offers you a variety of ideas, with many combinations among more than 50
extensions, and you are bound to find the ideal domain name for your online store.
In addition to helping you find your domain name among the available domain names,
Shopify offers to register and deposit it in a few minutes via the site. Indeed,
once your domain name has been found, it is better not to wait before registering it because the
competition is on a global scale!
Finally, Shopify also helps you manage your subdomains and redirects, which can
come in handy when you decide to give your online store a facelift. You
You can also, thanks to Shopify and its features, delete subdomains that you
no longer use and which could interfere with your natural referencing.
How to connect an external domain name to your Shopify store?
The purpose of this guide is to provide you with general instructions for setting up an existing third-party purchased domain for Shopify. You’ll find setup instructions for the most popular domain providers, but we recommend purchasing your custom domain through Shopify if you want your setup done for you.
If you purchased your domain through a third party, then you need to change your DNS settings and point your A record to Shopify’s IP address, and your CNAME record to shops.myshopify.com.
- Log in to the account you have with your domain provider .
- Find your DNS settings. Look for your account administration panel, or your domain management zone, or DNS configuration, or similar.
- Edit your A record to point to Shopify’s IP address.
The admin panel may have drop-down lists or editable fields, or you may have to check boxes or edit a table. Regardless of how you interact with the administrator, you must:
- enter or choose the @ symbol , or a record
- enter the Shopify IP address as the destination of the A record.
- Save the A record (click Save, Save Zone File, Add Record, or similar).
- Find the CNAME record in your DNS settings.
- Edit your www CNAME record to point to the copy of shops.myshopify.com. This will redirect your customers to your store when they enter www before your domain name.
Often you only need to provide the prefix without the dot, but for some domain providers you need the whole subdomain. Use the existing entries as a guide, or follow your provider’s instructions.
CNAME records should always point to a domain name, never to an IP address. Save the CNAME record (usually by clicking Save or Add Record or similar).
Now you need to verify your login in Shopify. Click Verify Connection in your Shopify admin to confirm that your custom domain has been connected to your store.
It can take up to 48 hours for your custom domain to point to your Shopify store. If you have any problems or need help setting up your third-party domain, you can contact your provider.
After adding your domain in Shopify, you need to choose your primary domain (the domain name that customers will see in the address bar when browsing your online store).
You can also set up email forwarding from the domain after adding it to Shopify.
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