For many entrepreneurs, building a Shopify store is the first step on the road to online success. The ergonomic framework for creating websites makes it possible to launch a business of selling Shopify products quickly online. With Shopify, not only can you create amazing branding using templates, but you also have access to a multitude of valuable Shopify add-ons and plugins. The Shopify product pages in your online store allow you to present each product with a reference number (SKU) so you and any other Shopify admin can track your inventory. Today, we’re going to show you step by step how to add products to Shopify in the right way.
Step 1: Sign in to your Shopify account
Of course, before you can start experimenting with things like SEO and email marketing, you need to master the basics of Shopify. This means that you need to know how to popularize each product page on your website in order to generate sales. So, you need to know how to import items or products to your Shopify front.
To create a product page on Shopify, you’ll first need to sign in to your account backend. To do this, you must have all your login information. Tap the “Login” box on the Shopify website; then enter your username; The email address or password that defines your Shopify store. You can click on the “Remember Me” section to access your profile faster in the future. Skip code memorization if you have a data sharing configuration.
In addition, you can add a Shopify product by selecting the “Items or Products” tab under the “Search” section of your Shopify store. Once on this topic, you will see options such as “Add a product” or “Import products”. Finally, tap on “Add Product” to go to the product page.
Step 2: Insert details about the Shopify product to import
Once you have completed the first step of selecting the “add product” tab; it will now be a question of providing relevant information to your product page. However, your product information should include clues such as:
- The title of the product;
- An appropriate description;
- The type and nature of the Shopify product;
- The seller;
- A captivating title.
The Shopify product title
As the name suggests, it’s just a title that you give to a product. For example if you sell makeup for women; then your Shopify products may be titled “seductive makeup for women.” On the other hand, it is required to have shorter Shopify product titles. It is indeed a little trick; it allows the customer to have a global idea of the product in click. Also, with short product titles, you will be concrete, precise and concise. Don’t have the habit of overwhelming your customers too much with information. Also, you need to provide consistent titles to your Shopify product page.
Description of your Shopify products
The description of each item is one of the most meaningful aspects of your Shopify product layout. This is a chance for you to capture your audience’s attention and persuade them that they need what you market. When writing a serious description of your item, remember to focus on its benefits for the customer.
Therefore, if you market an armchair, for example, you can start with a sentence like: “Superb comfortable and large armchair to snuggle up with your spouse”. Don’t limit yourself to a simple copy and paste like some Shopify stores; this could hurt your Shopify store’s SEO on Google.
However, when you insert a product on your Shopify store; please follow the same pattern for description. In addition, you can have a multi-point description sheet or offer additional Shopify products to enhance the purchase itself.
Shopify product type to add
This part does not require as much inventiveness as the two previous sections. Simply enter a word or phrase that will help you list the product in a specific class. If, for example, you are a clothing brand and you are developing a product page for jeans; it is possible to insert the category “Jeans and trousers”, or to add it to the heading “Women’s clothing”.
Seller
When you create an article on the Shopify platform, you can add your own brand to it. On the other hand, if you sell a product under a brand that is not his, then you must select the “seller” option. This option allows you to pay the manufacturer or Shopify supplier of the product.
Product Title
A product title is the name you provide to a Shopify product in an effort to set it apart from others in the marketplace. In addition, Shopify product titles must have a consistent format. This allows you to be more professional in the eyes of your customers, once your products are visited in the window. Your titles must also contain SEO keywords and a consistent description to have a good positioning.
Shopify product description, a sufficiently large space
Shopify offers space large enough for you to add product descriptions. This is where you can add the specifications, features and benefits of the product, as well as all the useful information to help customers in their purchasing decisions.
Product descriptions should be well organized, unique and interesting. It’s not recommended to copy and paste from another site, as not only does it hurt your search engine rankings, but it also gives your customers a bad impression.
Step 3: Put inventory and product variants
In the Inventory and Variants section, you can enter information about:
- Price;
- SKU;
- Shipping option;
- Weight;
- Inventory and variants.
Inserting Shopify Product Price Information
It is at this field that you can add the price you want to charge for a given product. It is not desirable to add a currency symbol in the frame; it does not serve is worth it. Indeed, the choice of the currency symbol will be automatically defined at the level of the general Shopify setting.
The Shopify SKU
The SKU is short for Stock Keeping Unit. This is a unique identifier for each of the products in your store. You can find it on the manufacturer’s website or directly from your supplier. If not, you can search for it on Google. If you can’t find an SKU for a particular product, you can leave this field blank.
Shopify Product: Shipping Options
At the level of the “shipping option” section, depending on your geographical location in the world; you can check the boxes of delivery costs or not. For physical products, the Require shipping box must be checked. However, if you sell downloadable services or products, you may not check this box.
Product Weight on Shopify
The weight of the product is necessary to calculate the shipping or transportation costs of a particular product. If you do not know the exact weight of the product, then you can make an estimate of the weight. On the other hand, the weight here must be expressed in kilograms.
In addition, below the inventory and variants section; you can also add product information, such as:
- Product price comparison. For example, you can compare a price, where you can add a much higher price from a competitor;
- The product barcode provided by the product manufacturer;
- Inventory policy to track your inventory;
- And multiple options to add sizes and colors.
Step 4: Add product images
Once you have provided all the product information, you should now insert the product images. Indeed, it is very useful for customers that store owners provide as many relevant product images as possible.
To name your images, be sure to use consistent formatting and use dashes (-) to separate words instead of spaces or underscores (_). Also, make sure your images are the same size.
Put product images on Shopify
One of the downsides of Shopify when it comes to adding products is that uploaded images aren’t displayed in thumbnail view. However, you must complete everything and save the page before you can check the product images you have uploaded before. Also, on Shopify you do not have the possibility to name your images; so make sure you name them correctly on your computer before uploading them to Shopify.
A collection in Shopify is like a category in BigCommerce. So you have the option of placing a product in a class that you want it to appear. In addition, you can also add labels to classify your products according to their color, size, material. You can add as many tags as possible, just separate them with a comma.
Step 6: Metadata
The advantage of Shopify is that it automatically generates the page title and meta description for you. These are based on the information you entered in the Product Details section.
Most often, we need to change the page title and meta description to improve its value. This is metadata that is displayed on search results pages. It is therefore necessary to add useful information so that people can easily learn about you, your products and earn a click. However, the page title and meta description should also contain useful keywords related to your products. Keywords that should more or less refer to your sales content.
Shopify product metadata
Before you begin, please note that the page title and meta description have a character limit. To help you create engaging metadata for your products; You can take free Shopify store building training with the BusinessDynamite online training platform. In addition, you will find more detailed tips and instructions on how to earn a click with your metadata.
Step 7: Click “Register Product”
Once everything is in place, check everything and do a quick roundup before clicking on the “Register Product” button at the bottom right of the page.
Step 8: Viewing the product on the website
After clicking Save Product, scroll up and you should have a congratulatory message at the top; this means that the product has already been saved. In the end, adding products to Shopify is as simple as ABC. To get an overview of the process, here’s a summary of the steps you can take to guide you:
- Sign in to your Shopify account
- Go to products > Add products
- Put product details
- Add inventory and variants
- Add product images
- Insert products to Collections and add tags
- Add metadata
- Save the products and view them on the website.
