A shopify site is one of the options for setting up your e-commerce store . As soon as you have created your store, you will need to configure it in order to make it functional. This is not always easy to do for many people. So, how to set up your Shopify site? We will first take care of presenting a shopify store in this article. Next, we will explain the mechanism for effectively setting up your Shopify site.
shopify website: What is it?
At the historical level, the idea of creating the shopify site germinated during the year 2004. It was an initiative of Daniel Weinand, Tobias Lütke and Scott Lake. Indeed, they had decided to put a store or shop online that promotes snowboards. This shop known as Snowdevil could not find suitable software for its construction. Thus, the founders decided to write a computer program that meets their aspirations. And 2 months later, the Snowdevil online store became functional based on the Ruby on Rails computer language. The precursor to Shopify had therefore just been born.
Later, in the year 2006, the promoters of Snowdevil took care of improving this computer program and making it available to users of the online store. So, they create Shopify. In this new model, product promoters will just have to post photos of the products they want to sell. It will take them about half an hour to set up their shops.
The ease of use of the Shopify site has very quickly increased its reputation in the world. So, several promoters of online sales or e-commerce sites have adopted it. It is also the favorite site for people new to e-commerce. Also, this site has the advantage of avoiding an installation on your computer. Indeed, Shopify is available in Saas. You will therefore have to subscribe, and you will have your virtual store permanently.
Finally, the Shopify platform gives you the time you need to properly create your online store. The creation of an online store is very fast even if Shopify gives you the possibility to do it over two weeks. Thus, you have the necessary time to configure your site.
How to create your Shopify site for the 1st time ?
Creating a Shopify site is not at all difficult. This is one of the simplest and easiest procedures to follow. Already, you will not need to download the application. You just have to go to the Shopify site and click on the “Start” command. This command is located on the right side and towards the top of your navigation screen.
As soon as it starts, the platform will give you a bonus of 14 free days to try it out. So you can take the opportunity to fully configure your virtual store. Then, you can create your store by filling in the various fields that you will be asked for. This is basically your email address, the corresponding password and the name you want to give to your shop. As soon as this is done, you will be asked to click on the “Create your store” command.
So, you will start with the more serious things. Indeed, the next phase relates to the information concerning your virtual store. So, all the information you will communicate will be used to set up your shop. However, you have the possibility to modify them later if necessary. It can be store name, password and many more.
Once the previous step is completed, you will be redirected to another interface. This is the site administrator interface that you will have on the following image. This interface is fundamental, because it is what gives you the possibility of configuring your site and managing it according to your convictions.
Overview of the different settings of your admin page on Shopify
Your Shopify admin page has several sections. Each of these sections is of specific use. The designers’ goal is to make your page attractive and easy to manage. We can cite :
La section Home
Home designates your dashboard as the administrator of your website. The Home page presents a summary of all the information available on your virtual store or Shopify site. In addition, it is on this dashboard that you will have the various commands necessary to make new publications or modify those already available. The same is true for management commands.
The Orders section of this dashboard has pre-designed shopping carts for you. These different baskets are still unfinished. This gives you the opportunity to adjust them to your liking and according to your tastes. You will also find in Orders, the orders that you had already executed.
Products is the page for your articles and products. It is at this level that you can present your articles to the public. This section also gives you the possibility to manage the stock of goods in your virtual store as well as the creation of collections. Then, each customer will be able to see a collection of a product for example and decide to buy it. It is also at this level that you can create bonus offers and various gifts for your customers.
“Customers” in English, customers refers to the part of your virtual store reserved for customers on the Shopify site. It provides information about each of your customers. Also, customers save each of their orders. Thus, you will be able to consult and have the necessary details on the customer’s order and respond to it effectively.
Finally, the Custumers section offers you the possibility of linking data from customers to other types of tools for more efficient management. An example is the MailChimp tool.
Analytics or analysis, this section gives you statistical analyzes related to your E-store vote. Thanks to it, you can have the information relating to the number of sales and orders. Likewise, you will have a clear idea about the traffic of your Shopify site.
Discounts means reduction, rebate or rebate in French. So, it is in this section that you have promotion codes, bonuses and discounts.
The Apps section gives an opening to your Shopify site. Indeed, thanks to it, you will be able to download applications to improve the general appearance of your store. For example, you can download applications to improve the theme and colors of your E-store. By doing so, you can create a unique design .
The Sales channels sector is made up of several tools for managing and shaping your Shopify site. This sector offers you the possibility to add other pages to your store. It also offers you the possibility to choose the image or color theme that suits you best. Finally, the wind channel allows you to promote your virtual store on other platforms. For example, you can add your store to Amazon , Facebook and many others.
Setting or parameter
Still called parameter, settings is the sector which deals with all that relates to the administration of your E-shop. Whether it concerns means of payment and management, all orders are at this level.
Mechanism for choosing and installing a theme on your Shopify site
Setting up your Shopify site starts with choosing the theme. This is very important, as it is the first level of store customization. Then, you will have to visit the Sales Channels tool. Once in this setting, you click or tap on the “Themes” heading. From then on, you will have a great proposal of themes. In this variety, some are free (free) while others are obtained for a given sum (paid). Obviously, themes that require payment are more attractive and advanced than free themes. In addition, you can customize them quite easily.
As for the choice of theme, you must ensure that it takes into account the product to be marketed and the quantity available. Similarly, you must take into account the image you want to communicate to your customers. Also check the language of the theme, as some are only available in English.
To proceed with the installation of the themes, you can first explore the bank of free themes by pressing the “Explore Free Themes” section. This bank is often poor. You will find about ten themes there. Then, you will have to click on the virtual button “Add Themes” to add the theme that suits you best.
In addition, we recommend that you be ingenious in the choice and customization of themes. Indeed, the final design of your site depends on it.
Finally, you can change the language of the theme. To do this, you will successively press the virtual “action” and “Edit languages” buttons and choose the corresponding language.
How to create one or more pages on your Shopify site?
The Shopify site offers you the possibility of creating several pages for your virtual store. You can therefore create a page to present your shop or to give your contacts. Likewise, you can have some for legal notices and many more. To do this, simply go to the “Sales Channels” tool and press the virtual “Pages” button. Then you press the “Add page” button.
Then, you will have a window in which you will enter the title you want to give to the page and all the necessary information. Also, it will be necessary to add the content of the page. In the case of the contact page, you will need Templates . Finally, you can delay the publication of this page if you wish by pressing “Hidden” in the “Visibility” section and save.
Arrange products on the Shopify site
Categorize products on your Shopify site
The categorization of your products is very important, especially when you have to put different products on your site. So the first level is to identify and define the different categories. This can be, for example, the category of shoes, clothing, jewelry and many others. Then, you will have your products well grouped on the Shopify site. It is the virtual buttons “Products” and then “Collections” and “Create collection” that allow you to do this.
Then, take care to fill in the various information relating to each collection. Also, don’t forget to add the corresponding photos with the “Upload image” button and save.
As for the management of the collection, it is necessary to opt for manual management.
Shopify site: Put each product in its collection
Once you have created the collections, click on “Products” and “Add product” to add the different products to their collections.
It is important for each product to fill in the different windows that present it. From the title through the brand, the reference through the size, the price to finish on a photo of the latter. Thus, the customer will be able to have a clear idea of the product and place his order as needed. Each time, take care to record.
The configuration of payment methods
The “setting” tool or parameter is the one that allows you to configure the payment system via your Shopify site. Once in this tool, you will click on “Payment providers”. Next, you will install the payment system that suits you. We advise you to install PayPal and credit cards . These are the simplest today in terms of international transaction . Credit cards are configured in the “Accept Credit Card” section.
You can also activate a manual payment. We talk about manual payment when the customer decides to transfer the money directly to you by other means.
Delivery System Setup
Setting up the delivery system is quite simple. You will click on the “Settings” tool, then on the “shipping” button. From there, you can define the delivery zones via the “Shipping rates at checkout” and “Add shipping zone” tools. Thus, the customer will be able to see the different regions where you deliver the products and the related terms.