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How to create a blog on Shopify?

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How Create Shopify blog

A shopify blog is a great idea if you can find SEO opportunities . To do this, you will have to both write articles in this blog and work on your entire site and product sheets.

Shopify is a well-known site for doing e-commerce. But did you know that it was possible to create a blog on shopify? More and more people are using this alternative today for various reasons.

Creating a blog on shopify is interesting if you can find opportunities in SEO. This is natural referencing. To achieve this, you must not only write articles well in this blog, but you must also work on your entire site and on your product sheets.

Now that you know, what are you waiting for? So discover in this article the steps to create a blog on shopify.

Create a blog: What is Shopify?

Create a blog – Shopify is an e-commerce platform
Create a blog – Shopify is an e-commerce platform

Shopify is an e-commerce platform that works in SaaS mode. It is based on a proprietary model that gives businesses and individuals the ability to create and manage their online stores themselves. Shopify’s platform offers many features for people who blog with Shopify. It allows merchants to:

  •  manage their inventory
  • make changes to the HTML and CSS codes of their blog
  • make price discounts and promotions
  • manage online payments with paypal, bitcoin or the usual credit cards

L’application mobile de Shopify

In 2009, Shopify created its App store and its API platform. This platform aims to allow the creation of applications for Shopify’s electronic stores. Customers of this platform can then purchase these apps through the Shopify app store.

Create a blog: When should you choose Shopify?

You plan to do business online but you do not have enough means. You also don’t know if people will like your products, so shopify is the best way to go .

If you plan to do traditional business online

Assume you want to do traditional e-commerce. In other words, you want to buy a stock of products that you will resell in your online store. In this case, Shopify is a great way to help you. Indeed, the Shopify e-commerce platform is very well suited to beginners who are getting started in this field insofar as it allows them to learn e-commerce in practice. This will be done just for a few hundred euros per year.

Subscribing to shopify also allows you to easily create an online store . You also have the possibility to choose a theme adapted to your activity. Shopify has the right solution for any e-commerce beginner.

It should be noted that there is a similar French platform called Wizishop. Unlike Shopify, the platform is 100% in French, which can be an advantage for people who do not speak English. However, the two platforms are very efficient on the technical aspect. But the only difference is in the language of the site because Shopify is Canadian and Wizishop is French.

If you plan to dropship

Create a blog – Using Shopify to dropship
Create a blog – Using Shopify to dropship

Do you know dropshipping? It is a sales mechanism that links three parties (the supplier, the seller and the customer). In this system, the supplier delivers the product directly to the customer.  

If you have already heard of it and want to start this adventure, Shopify is the best known ideal solution in terms of creating a dropshipping site. The platform was overwhelmed when many merchants embarked on this new sales system. The advantage with Shopify is that it is very easy to create a store without really mastering the technical aspect involved. Also, shopify developers have worked a lot on the user experience so that nothing disturbs customers’ purchases. As a result, the platform is very fast, which promotes a good user experience .

When should you stop using Shopify?

The SAAS system is very beneficial when it comes to getting started in online trading. Clearly, it allows you to create an online store without having any real technical knowledge. It also allows you to invest through a monthly subscription without paying a large sum to create an e-commerce site.

On the other hand, at a certain stage, it would be better to change Shopify (with SAAS mode) to turn to other solutions in open source mode such as Magento and Pretashop. Indeed, when you have increased your turnover per month, it will be better to devote yourself to a shop that belongs to you alone. You will therefore have to invest in the creation of an online store that fully corresponds to your image.

See also  Google Analytics Shopify: How do I add it to your store?

In which case can we use Shopify to create a website?

When is Shopify suitable for creating a website? Is Shopify suitable for creating a showcase site or for creating a multilingual site? Does it allow to create a blog? This part of the article helps you know in which cases to choose the Shopify website creation software?

Is Shopify suitable for creating a showcase site?

A showcase site helps you, for example, to present your company, your family or your association. When Internet users seek information about your association or your company, the showcase site will aim to ensure you have a presence on the Internet . Today, it is essential for an association or a company to be present on the Internet. So to answer the question of whether Shopify is suitable for creating a showcase site, the answer is simply NO! Indeed, shopify is a content management system (CMS) site whose area of ​​expertise is to create e-commerce sites. Because of this, Shopify has a set of features that you won’t need. Also, the shopify system involves a verygreat complexity in site creation compared to other website creation software.

So, to create a showcase site, you won’t need to use shopify because this solution is not suited to your needs. To achieve your goal, you can use software like Wix or Jimdo.

Use Shopify to create an e-commerce site

As we mentioned in the previous point, Shopify is a platform specializing in the creation of websites for online sales. It is therefore a question of selling your products on the Internet.

With shopify, you can start your online business and open your store without installing anything on your computer. The shopify platform is a good solution suitable for people who are taking their first steps in e-commerce but who have doubts about the profitability of their activity. Indeed, unlike Magento CMS or Pretashop, Shopify requires a monthly subscription in order to be used. If you choose the least expensive formula, the subscription will cost you less than 400 EUROS per year, that is to say a subscription of 29 euros per month.

The amount you will spend with Shopify is very minimal compared to the large sums you will have to spend if you choose to create an e-commerce site with Magento or Pretashop. This is so even if it will be necessary to think of creating a shop in your image and on your own account when your business will be successful.

So Shopify is an excellent solution to start e-commerce without taking huge financial risks . We therefore recommend that you subscribe to a one-year subscription in order to know how your online sales business is progressing. Thereafter, when your activity generates enough profits, you can use them to create an online store that will look like you and that will be fully adapted to your needs. Pretashop can help you in this direction. Especially since shopify reaps a profit margin on your sales, so it’s important to think about becoming more independent when you make more and more sales. It will also help you keep your profits in their entirety.

Create a blog – Use Shopify to create a blog
Create a blog – Use Shopify to create a blog

Shopify can be used to create a multilingual site

Shopify website builder software is a recommended solution for creating a multilingual e-commerce site. Indeed, Shopify is based on WordPress, the source code of the most exploited CMS in the whole world. This system makes it possible to manage different languages , hence its ability to translate shopify in record time. Also, there is a shopify team that is quite responsive and ready to give you the necessary information to guide you. It also supports you if you have difficulty translating your store into the languages ​​in which you want to offer your products.

Use Shopify to create a blog

Website builder software can also help you create a blog. Many people are increasingly resorting to this alternative. Why ?

There are several reasons for using Shopify to create a blog. This includes taking advantage of shares or showing the seriousness of your business. But the reason that interests us the most is that creating a blog on Shopify allows you to work on the natural referencing of your blog and therefore increase its traffic.  

Why having a blog on Shopify, isn’t it outdated?

For me too, the word “blog” sounds 2000s. However, it is the most powerful tool you can have for natural referencing on your website. Thanks to the blog, you will be able to host articles on subjects that revolve around your site or online store and drain traffic. You don’t have to do anything and work on SEO opportunities that you can find with keywordtool.io or Semrush for example!

By having the patience, you will gradually get visitors who will arrive on your website and potentially buy what you offer. I personally use blogs, I love SEO. Having one is absolutely not outdated and that’s why Shopify offers this feature.

See also  Shopify Themes: Which Shopify Theme to Choose?

Tutorial to create a blog on Shopify

Once your store is created, I invite you to log in to your administrator interface on Shopify. The blog is linked to your site and domain name.

Create a blog: What is Shopify?

Create a blog – Shopify is an e-commerce platform
Create a blog – Shopify is an e-commerce platform

Shopify is an e-commerce platform that works in SaaS mode. It is based on a proprietary model that gives businesses and individuals the ability to create and manage their online stores themselves. Shopify’s platform offers many features for people who blog with Shopify. It allows merchants to:

  •  manage their inventory
  • make changes to the HTML and CSS codes of their blog
  • make price discounts and promotions
  • manage online payments with paypal, bitcoin or the usual credit cards

L’application mobile de Shopify

In 2009, Shopify created its App store and its API platform. This platform aims to allow the creation of applications for Shopify’s electronic stores. Customers of this platform can then purchase these apps through the Shopify app store.

Create a blog: When should you choose Shopify?

You plan to do business online but you do not have enough means. You also don’t know if people will like your products, so shopify is the best way to go .

If you plan to do traditional business online

Assume you want to do traditional e-commerce. In other words, you want to buy a stock of products that you will resell in your online store. In this case, Shopify is a great way to help you. Indeed, the Shopify e-commerce platform is very well suited to beginners who are getting started in this field insofar as it allows them to learn e-commerce in practice. This will be done just for a few hundred euros per year.

Subscribing to shopify also allows you to easily create an online store . You also have the possibility to choose a theme adapted to your activity. Shopify has the right solution for any e-commerce beginner.

It should be noted that there is a similar French platform called Wizishop. Unlike Shopify, the platform is 100% in French, which can be an advantage for people who do not speak English. However, the two platforms are very efficient on the technical aspect. But the only difference is in the language of the site because Shopify is Canadian and Wizishop is French.

If you plan to dropship

Create a blog – Using Shopify to dropship
Create a blog – Using Shopify to dropship

Do you know dropshipping? It is a sales mechanism that links three parties (the supplier, the seller and the customer). In this system, the supplier delivers the product directly to the customer.  

If you have already heard of it and want to start this adventure, Shopify is the best known ideal solution in terms of creating a dropshipping site. The platform was overwhelmed when many merchants embarked on this new sales system. The advantage with Shopify is that it is very easy to create a store without really mastering the technical aspect involved. Also, shopify developers have worked a lot on the user experience so that nothing disturbs customers’ purchases. As a result, the platform is very fast, which promotes a good user experience .

When should you stop using Shopify?

The SAAS system is very beneficial when it comes to getting started in online trading. Clearly, it allows you to create an online store without having any real technical knowledge. It also allows you to invest through a monthly subscription without paying a large sum to create an e-commerce site.

On the other hand, at a certain stage, it would be better to change Shopify (with SAAS mode) to turn to other solutions in open source mode such as Magento and Pretashop. Indeed, when you have increased your turnover per month, it will be better to devote yourself to a shop that belongs to you alone. You will therefore have to invest in the creation of an online store that fully corresponds to your image.

In which case can we use Shopify to create a website?

When is Shopify suitable for creating a website? Is Shopify suitable for creating a showcase site or for creating a multilingual site? Does it allow to create a blog? This part of the article helps you know in which cases to choose the Shopify website creation software?

Is Shopify suitable for creating a showcase site?

A showcase site helps you, for example, to present your company, your family or your association. When Internet users seek information about your association or your company, the showcase site will aim to ensure you have a presence on the Internet . Today, it is essential for an association or a company to be present on the Internet. So to answer the question of whether Shopify is suitable for creating a showcase site, the answer is simply NO! Indeed, shopify is a content management system (CMS) site whose area of ​​expertise is to create e-commerce sites. Because of this, Shopify has a set of features that you won’t need. Also, the shopify system involves a verygreat complexity in site creation compared to other website creation software.

So, to create a showcase site, you won’t need to use shopify because this solution is not suited to your needs. To achieve your goal, you can use software like Wix or Jimdo.

See also  Wix or Shopify: What to choose as a beginner?

Use Shopify to create an e-commerce site

As we mentioned in the previous point, Shopify is a platform specializing in the creation of websites for online sales. It is therefore a question of selling your products on the Internet.

With shopify, you can start your online business and open your store without installing anything on your computer. The shopify platform is a good solution suitable for people who are taking their first steps in e-commerce but who have doubts about the profitability of their activity. Indeed, unlike Magento CMS or Pretashop, Shopify requires a monthly subscription in order to be used. If you choose the least expensive formula, the subscription will cost you less than 400 EUROS per year, that is to say a subscription of 29 euros per month.

The amount you will spend with Shopify is very minimal compared to the large sums you will have to spend if you choose to create an e-commerce site with Magento or Pretashop. This is so even if it will be necessary to think of creating a shop in your image and on your own account when your business will be successful.

So Shopify is an excellent solution to start e-commerce without taking huge financial risks . We therefore recommend that you subscribe to a one-year subscription in order to know how your online sales business is progressing. Thereafter, when your activity generates enough profits, you can use them to create an online store that will look like you and that will be fully adapted to your needs. Pretashop can help you in this direction. Especially since shopify reaps a profit margin on your sales, so it’s important to think about becoming more independent when you make more and more sales. It will also help you keep your profits in their entirety.

Create a blog – Use Shopify to create a blog
Create a blog – Use Shopify to create a blog

Shopify can be used to create a multilingual site

Shopify website builder software is a recommended solution for creating a multilingual e-commerce site. Indeed, Shopify is based on WordPress, the source code of the most exploited CMS in the whole world. This system makes it possible to manage different languages , hence its ability to translate shopify in record time. Also, there is a shopify team that is quite responsive and ready to give you the necessary information to guide you. It also supports you if you have difficulty translating your store into the languages ​​in which you want to offer your products.

Use Shopify to create a blog

Website builder software can also help you create a blog. Many people are increasingly resorting to this alternative. Why ?

There are several reasons for using Shopify to create a blog. This includes taking advantage of shares or showing the seriousness of your business. But the reason that interests us the most is that creating a blog on Shopify allows you to work on the natural referencing of your blog and therefore increase its traffic.  

You will get a blog at yourdomainname.com/blogs/yourblogname/ these are absolutely not two separate sites!

Click on “Online store” to pull down the shopify menu then “blog posts”

Then click on “ create a blog on shopify “

You then have several elements to create your blog post

  1. This will be your blog post title , your H1.
  2. This is where you will create your content with H2 H3 H4 H5, bold, well hierarchical titles to match SEO criteria
  3. This is where you will put the featured image that will identify your blog post, be careful to fill in the “alt” tag.
  4. It is on the visible button that you will click to publish your article! Don’t forget to click “save” in the top right to save your blog post to Shopify.

Going back to the previous screen, you will then get:

This first article belongs to the “news” category . You can indeed have several blogs on several different themes on your shopify store.

If you want to change the name, click on the “news” button, if you want to change and add other blogs, I simply invite you to click on the “manage blog” button

You can then add another blog which will contain other articles on different subjects. It is important to have blogs/categories that contain articles on the same subject in order to show your seriousness on google. Usually a blog is enough but you never know!

You can also allow comments on your shopify blog here, add tags / keywords to each article and of course specify the author.

I highly recommend that you work on your SEO on shopify on your blog and your blog articles, but also with your product sheets in which you can make an excellent internal and external mesh !

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