E-commerce is competitive no matter what you sell. This competition will only intensify as customers turn to online shopping . The exponential growth of online shopping is staggering. If you want to stay competitive, you’ll need to use your imagination and business savvy. Shopify themes offer this possibility of unique customization of its site. This article looks at the basics of customizing Shopify themes. You can thus give value to your brand by making your products and content even more attractive. You will also create a visually rich environment to build customer loyalty.
Start with a default theme
By setting up your first Shopify store, a default theme will already be pre-installed. The latter requires little or no customization.
The theme is simple, dynamic and fully functional . All you have to do is upload your products, adjust your store admin information, and customize your content.
It is quite possible to customize the default Shopify theme according to your preferences. However, we recommend that you check the list of available themes in order to choose a theme that best suits your store.
Check out Shopify’s theme store website
In the Shopify online store, you will find a whole series of free and paid Shopify themes. These online themes are reviewed by the Shopify team to ensure proper functionality and compatibility.
In fact, it’s easier to customize a theme that more closely matches your personal vision for the business. The default Shopify theme could complicate your task since you will have to redo almost everything. So start by choosing a theme that comes as close as possible to your expectations. Then you can make your own changes. Shopify’s theme store is accessible anytime through your dashboard. Go to the Themes section before choosing either to explore the free themes or visit the theme store.
Filters and categories are set up to help you better find the themes that suit you. The search for available themes can be done according to the following criteria.
- The volume of your stock (small or large).
- Industry-specific topics.
- Minimal themes.
- Importance given to photography.
- Layout types (these can be grid-shaped or column-shaped stores).
Choosing pre-made premium themes makes the process of customizing Shopify themes much easier. By reducing one’s working time, one can better concentrate on other major tasks. This may include, for example, planning marketing campaigns or writing electronic messages for e-commerce.
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View Third-Party Sites and Developers
No need to worry if you are not interested in any theme from the Shopify Theme Store. Several other websites are dedicated to Shopify users and offer themes tailored to their needs. On sites of the same type as Theme Forest, you will find Shopify themes designed by different developers. The themes of these sites are generally subject to critical judgment; you can therefore sort on the basis of their popularity or their evaluation.
As with the themes of the Shopify site, all the themes of these sites are customizable once acquired and downloaded to its store.
Finally, you should know that if you really want a completely custom theme for your Shopify store, you just need to collaborate with a developer. Shopify works with trusted partners who specialize in creating custom themes. Remember that creating a bespoke theme will be much more expensive compared to customizing existing themes.
Theme selection in Shopify
If you add themes to your Shopify theme store, these will be integrated into your theme library at the Shopify dashboard. The chosen themes will be immediately accessible and can then be personalized.
That said, with a theme from other developers or purchased through another platform, you will need to download it first before you can customize it. In the “Themes” window of your dashboard, you can download the theme. Under the theme library, choose the theme download option. A window will appear prompting you to select the .zip file corresponding to your theme. After being selected and uploaded, the theme will show up in the Themes Library .
What are the basics for customizing Shopify themes?
After selecting your theme, you can customize it and create your own theme.
In the “Themes” pane that you will find in your dashboard, Shopify will show you your theme in use and give you a taste of what the theme looks like. The blue “Customize” button allows you to start customizing the Shopify theme. To customize a theme in Shopify, we have two angles of attack: the global setting of the theme as well as the configuration of the models.
A drop-down list for customizing the Shopify theme . This list is at the very top of the theme customization box. This will allow you to define individual page templates for your store. The visualization will evolve to display the currently selected model.
In the Sections tab, you will find the detailed list of sections or content modules of this chosen page template. The sections may differ depending on the selected page template; they are more numerous in some cases than in others.
It’s important to note that you don’t choose individual pages, but templates from the drop-down menu. Any customizations you make to the theme template will appear on all pages that use this template.
Customize your Shopify theme – customization of sections
Let’s see together how its page header.
Customize the page header
In the “Header” section, several options can be customized to improve the display of the header on the site.
These options include your logo and how it is displayed. Moreover, you can also position it at the very top of the navigation page. Any changes made to the headers will result in a consistent display; no matter what page your visitors are on. By modifying the home page template, for example, and by modifying the “Header” section of the menu, the update is done automatically on the menu of the other page templates.
Like the header, any changes you make to the footer appear throughout the site. The number of options you can customize will depend on your theme code.
With regard to the Debut theme, you can, for example, customize the quick links to display, modify the contents of the store and also modify the options of the newsletter at the bottom of the page. In addition, you can add content to complete your footer.
Editing Individual Sections
To customize each of the sections of the page template in particular, just click on this section. Clicking on the section will scroll through the preview of the currently edited section. Depending on the section you choose, the options vary.
So, if you want to modify an image by adding text, you have options to define the alignment of the image , the size of the text, the layout, the text displayed, etc. The “Featured” section, on the other hand, offers various options on how to present your store’s product collections to visitors.
If you want to enrich the content of a page template, there is an “add section” button to expand the content of the template. By clicking on this button, a list of all the content modules likely to be added to the model under construction will appear.
A single click on one of the existing sections will automatically add it to the preview. You will thus have a good appreciation of its future presentation. Then press the blue “Add” button to insert the section into the model in use (if you like the result obtained).
Moving a Section
Sections will be automatically categorized by Shopify as you add them. Each new section will be added at the bottom of the list. You can also change the order of the sections by clicking on the group of 6 points to the right of each of them. On hover, the cursor converts to an open hand.
Then press and hold the mouse button while you move the section to the position you want. As you rearrange the sections, the changes appear in the preview window. This will allow you to see what the new positioning looks like.
The Shogun Theme Customizer
This app is a great addition to customizing your base themes. Plus, it gives you tight control over the layout of your theme and pages.
In fact, all you need to do is export your current model files to the Shogun dashboard. From there, just drag your files into the editor to add, remove, or even edit sections as you see fit.
Then, when you’ve finished editing your templates in the app, you can push them into your Shopify store just by syncing the Shogun dashboard with your store. You get your own personalized theme and adapted to your vision of things.
Customizing Shopify theme settings
With customization of your Shopify themes, you will have better control over the style of your store. This control is below the Themes Settings tab, near the Sections tab. There are a whole series of possibilities to modify the visual style of the shops.
At this level you can customize the layout of text, your buttons and even form areas within the store. This option is ideal for enhancing the contrast around the buttons and making them more visible.
In this section, typography, you can define how the text is presented in your store. This includes the fonts used, their size and thickness. All this to properly define the characteristics of the different titles, subtitles, and the rest of the body of the basic text.
Change the text language in your store
To easily modify the texts of your store, you will only have to go to the Shopify Administration section. Next, click on Online Store, then finally on Themes. After that, click on the theme you want to customize . Finally, click on Change language. You can now edit the text in your store through the different tabs.
His social media presence on his Shopify store is more than necessary. It contributes to the development of its natural word-of-mouth marketing. With this integration of social icons, it becomes easier for happy customers to spread the details of your business and products to their loved ones.
You can therefore decide to add social sharing buttons to your site. To do this, you can create fields in which you can insert links to each of your social networks.
This is the small image that appears in association with your URL. It is displayed in browsers, next to the URL or in the site navigation tab. With this option you will be able to download the favicon associated with your store and automatically resize it to the right size (32x32px)
On the other hand, for people who do not have a favicon for their online store, Shopify provides them with royalty-free images. Besides, several other online conversion tools can help you make your current logo a favicon with ease.