How Install Facebook Fixel On shopify ?
To install your facebook pixel, you must first create an advertising account and then obtain your facebook pixel. The facebook pixel will correspond to an ID, it is a sequence of numbers such as 34524365657 that must be copied directly from facebook.
Then, by going to Shopify, it will suffice:
- Log in to your store.
- Click on the left menu on “online store”.
- Click on preference.
- Scroll down to get to “Facebook Pixel”
- Paste the ID you got from your facebook pixel.
- To safeguard
You must then go directly to the address of your shop after having of course installed the Facebook Pixel Helper. Once on your shopify store, just click on the extension to check if the pixel has been found and if there are no errors. If a pixel has been found and a small green “check” icon is present next to the various elements, everything is ok! Otherwise you will observe the mention “facebook pixel not found” or icons in red in the form of a cross.
Shopify Facebook pixel: How to solve Facebook pixel errors on your shop?
It is always very annoying to encounter errors or bugs related to the Facebook pixel and these problems can impact your business. However, this does not mean that it does not receive data or events in the business manager, but the support of certain elements may not be done correctly. To do this, here is the list of Facebook pixel errors, in particular related to Shopify, and how to solve them easily.
- The pixel did not load (Pixel Did Not Load) : the pixel helper tool managed to find the code of your facebook pixel on your site but the http call does not work. It’s an error in the code of the theme, have you for example modified something in the pages or the header of your site?💎
- Encoded characters : The tool has detected that there are characters that have been encoded twice. This comes from the tags present in your code with the presence of a duplicate on a particular character. Just delete the duplicate.
- Not a standard event : the tool has detected the presence of an event that cannot be considered a standard event. To give you an example, you may have created a “purchased” event when the “purchase” event already exists. It must then be modified to use the standard event.
- Pixel activated multiple times : the pixel is called several times. You may have made a loop call. You must then check if your page does not loop the element containing the id of the facebook pixel on your shopify.
- Invalid facebook pixel id : The id you entered is incorrect. Be careful to check the spaces and the number of numbers in your ID so that it corresponds perfectly to the one that facebook sent you.
- The product catalog is not found (can’t find product catalog): The identifier of the catalog that you have in the business manager (not mandatory) was not found on your site. You may not have set it up or the id you entered is the wrong one.
I will complete this part according to the errors that the students will send me. Never forget to CTRL + F5 on your page to clean your browser’s cache and allow it to read the changes you’ve made to your site! For your pixel to have a perfect configuration and allow you to considerably increase your sales, don’t forget to follow my dropshipping training !
Pixel Facebook shopify: How to install this extension on your WordPress site?
To begin, you will log in to your Facebook account. You click on the “create” tab then on the “advertising” tab. So, when the page has finished loading, you will go to the menu in the upper left corner to choose “pixels”. After displaying the page, you will select the “create a pixel” option. On the next page you will insert the address of your website and click on the “Create” tab. Next, you will choose the tab labeled “Connect a partner platform” and select the WordPress site. After selecting the WordPress site, you will notice that you need to complete seven different steps to complete the process. Arrive on the screen, you will press the “download” button, so you will get a plugin.
The different steps to complete the installation on your WordPress platform are detailed for you. You will go to the Extension menu of your platform after having previously connected to it, then you will click on the “Add” tab. Thus, on the next page, you click on the “Upload an extension” tab at the top and then you will choose the file previously downloaded. Install said file and activate it by selecting the “Activate extension” button. Now that you have installed the extension, you will return to the Facebook page. You will notice that you are at step six. So, you now put the address of your platform and you click on the green tab bearing “Send a traffic test”. If the test thus made does not work on the first try, wait and try again after a few minutes. If the test works you will see a page with the message “Active”.
Pixel Facebook shopify: How to install and uninstall Facebook pixel helper?
To start, you must ensure that the chrome browser is installed on your computer. After installation, follow the various instructions that come to you. To install Facebook pixel helper, you must first have access to the chrome store. Then you level the search bar “Facebook pixel helper”. You then click on the “Add to chrome” tab and then on the “Add extension” tab at the pop-up window. Thus, to confirm the installation of the extension, you will select the “Pixel helper” tab in the address bar. Then, you will consult the window to see all the pixels found on this page and check them.
If the PageView of the pixel loads on each of the web pages and each event loads correctly then proceed to associate the Facebook pixel with the advertisements. On the other hand, if any notification does not confirm the presence of a pixel on your platform or mentions an error then remember to resolve the error messages. However, if you have added events to the pixel code on pages you should consider doing test conversions for each event.
Moreover, to uninstall Facebook pixel helper you must enter in your address bar “chrome:/extensions”. Then you click on the “Delete” tab under “Facebook pixel helper”. You must also click on the “Delete” tab on the pop-up window to confirm.
Pixel Facebook shopify: How to integrate the extension for woocommerce?
It is now possible to synchronize the product catalog with your Facebook sales platform. Indeed, this is possible thanks to the extension of woocommerce that is to say “Facebook for woocommerce”. This extension was fully developed by the woocommerce team. So you can be confident in its effectiveness. In addition, to make the connection of the Facebook page you must necessarily be the administrator. You must also be connected to the page with the profile in charge. To make the rest of the settings, you must proceed directly from the woocommerce settings. In the settings, click on the “integration” tab and then on the “Facebook for woocommerce” tab.
The biggest advantage at this level is that all the modifications will automatically be synchronized in the Facebook shop. Thus, you will avoid a tedious and doubled management. Indeed, only version 2.6.14 of the woocommerce tool supports this extension. However, on Facebook you can only sell physical goods. You should know that anything close to virtual product and service is not included in woocommerce sync process with facebook store. However, you will need to manually integrate the services using the section with the same name on the Facebook page. Then, Facebook takes care of validating the various products that have been submitted. You will then have to wait for 24 to 48 hours for moderation and the product to go live.
Pixel Facebook shopify: How to install the pixel with Google tag manager?
You have the option of adding the Facebook pixel to the Google tag manager account, especially if you use the latter to manage the various tags on your website. This operation will allow you to evaluate and optimize the results of advertisements on Facebook. To install the pixel, you must first log in to your personal Google tag manager account. Then, you select your platform’s container and click on the “Add a new tag” tab. Thus, you will click on the “Custom HTML tag” tab to give your tag a name. You will then access the event manager and then you will click on the “Details” tab for the pixel. Then select the “configure” button and select the “Install code manually” option.
You will return to Google tag manager and paste the previously copied code into the container. Select the “Advanced settings” menu and then “Beacon trigger options”. Under the “Trigger on” tab you will select the “All pages” tab. To create the tag, you will click on the “Create a tag” tab.
After installing the basic code, you can proceed to create specialized tags for each type of event and page on your site. To do this, in Google tag manager select the container of your platform. Then, click on the “Add a new tag” tab. Thus, you will assign each tag a name. Then, you insert the code snippet related to the event as well as some other variables. In the “Advanced settings” menu, select the “Once per event” option. In the “Beacon Sequence” menu, select the beacon corresponding to the base code. Thus, you guarantee triggering of the beacon. Then select the trigger suitable for your site and click on the “create a tag” tab.
Create tags for events on your platform with the same process and at the end of this process click on the “Publish” tab.
You should know that you are only able to have a unique pixel for each advertising account. Indeed, if you want to manage several pixels, you must then switch to Facebook Business. Thus, you will have the possibility of managing several pixels at the same time. In this case, once you have created your pixel you will need to associate it with the advertising account. Thus, you will benefit from the different capabilities of defining targets and also measuring.
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