The advantages of Shopify make it one of the most popular platforms today for doing e-commerce or dropshipping . The demand or trend towards this platform is really strong. So what are the advantages offered by Shopify to arouse so much interest from E-merchants? This article will strive to introduce the benefits of using the Shopify platform. But first, we will take the time to present Shopify and its origins.
Shopify Benefits: Overview of the Shopify Platform
What are the origins of the Shopify platform?
Shopify is the work of young Canadians: Tobias Lütke, Scott Lake and Daniel Weinand. The project started in 2004 with the idea of creating a virtual store that they will use to promote snowboards. They nicknamed this store the Snowdevil. Very early on, the promoters of Snowdevil come up against their first difficulty. Indeed, they fail to find an already available computer program that meets their desire. So they decided to write one. This is how the Snowdevil was born only two months later. He is the precursor of the shopify platform.
After the success of Snowdevil, the developers resolved to improve the program and make it a public platform. Therefore, any promoter of electronic store or E-commerce could exploit it. So they set to work to develop the platform properly. Thus, the generalized version was born a few months later (the year 2006). This new version of the platform took the name of shopify.
This platform won over web entrepreneurs very early on, especially beginner e-merchants. Today it stands as one of the most used platforms. Its turnover is estimated at approximately 1,100 million United States (US) dollars in 2019, or exactly 1,073 million US dollars. As for the number of its subscribers, it is estimated at more than 4,000 at the end of 2018. Knowing that this number is constantly increasing, we could be around 5,000 subscribers in 2021.
Clarification du concept « Shopify »
By its origin and the intended purpose, we can say that shopify is a platform that allows you to set up your virtual store for e-commerce. Its computer program is designed in SaaS. Shopify as a platform relies on a proprietary model. This will mean that it offers businesses and individuals the opportunity to create and properly operate their own virtual store in order to make a profit. In the shopify model, each store or electronic store created is found directly on the main platform. Thus, any store owner finds himself in a rental system. Then, he will have to pay a monthly sum to the platform as a hosting fee .
Thanks to Shopify, E-merchants manage their merchandise stocks virtually. Likewise, they have the possibility of offering several payment methods to their customers.
Some Benefits of Shopify
The success of the shopify platform is no coincidence. On the contrary, it is due to the many advantages it presents. Among them, we can mention among others:
The simplicity of the back office
Simplicity is the first characteristic advantage of the shopify platform. And it is the back office that best represents this simplicity. Indeed, the back-office of shopify is quite easy to handle . It adapts to beginners in a register of logic that anyone could appropriate. This ease of handling also rhymes with beauty and aesthetics. It is one of the most attractive back offices of e-commerce platforms.
As for features, there are also several. The first one that this back-office offers you is to add the number of pages you want with extraordinary simplicity. To do this, you just have to press the virtual button “Create a page” and then you follow the small instructions and your new page is available. Similarly, the back office gives you the possibility to make changes to your different pages. Also, it offers you the possibility to modify the CSS and HTML codes. Thus, you can customize the created pages according to your wishes.
Furthermore, you may notice that the list of simple and efficient back-office options that constitute an advantage of Shopify is not exhaustive. Nevertheless, we list some advantages that demonstrate the characteristic simplicity of this platform.
Shopify Benefits: Platform Features
Shopify’s advantages are not limited to its back office. Apart from the latter, Shopify has several other features. These help the electronic store promoter to open his E-commerce to several products (diversification). Among these different functionalities, we can mention among others:
Shopify advantage: The stock management tool
Stock management is one of the things that E-merchants often miss. To avoid this, Shopify has implemented a tool for managing your stocks. Thus, you will easily have an idea of your different orders. The same is true for the products available in your store. Thus, you will be able to control the goods already available. The immediate consequence of this is the rapid and efficient transmission of information from you to your customers and your supplier .
Shopify advantage: The product return management tool
Managing the return of products remotely is not always easy for E-merchants. To help them, Shopify has developed its product return management tool. Thanks to this tool, you can coordinate this return while being far away. And this very efficiently and quickly. As a result, you will have a significant saving on your time. This is very important for any entrepreneur.
The product sheet
Shopify’s back office helps you design the product sheet for each of the products you want to post on your virtual store. With the mechanism in place on this back-office, this is done very easily. You can even do it from your tablet or smartphone.
Another advantage of Shopify is that it gives you the possibility to make catalogs available to customers. To do this, you will have to use tools such as “Catalog machine”, “Product Catalog Bulder” and “Panda Catolica”. These different tools can be downloaded from the different download platforms.
The widget is part of Shopify’s constant concern to improve and make the service efficient. Widgets help create as much diversity as possible.
Apart from the few features listed above, there are many others. The purpose of each feature is to improve the efficiency and simplicity of the site.
Shopify advantage: Remote management of your platform
To allow promoters to always be in touch with their store, Shopify has developed a mobile application. This application allows you to always stay in control of your virtual store, no matter where you are. Thus, you manage your business continuously and without possible interruption.
The mobile Shopify app is available and downloadable from Play store or Apple store. Thanks to it, you will be able to take care of product sheets, available stock, and process your customers’ orders or even take inventories. The application presents itself as a real boon for the platform. This is a considerable advantage for Shopify.
Shopify benefits: Customer first
The satisfaction of the users of the platform is an absolute priority for the promoters. Indeed, this platform is designed so that each user finds the appropriate level of satisfaction. To do this, Shopify adapts to the diversity of its clientele. From large companies to small promoters, everyone finds something for themselves.
The organization of the shopify platform allows you to always have a global view of your customers. Thus, you will have time to better understand its behavior in the e-commerce market. You can even go so far as to anticipate its potential future needs and prepare accordingly. In addition, you can have a database on their consumption thanks to the analysis of their behavior. This is very interesting insofar as it helps you to project yourself.
Finally, the shopify platform has a system for performing an automatic update. This update relaunches the system and allows you to regain possession of the sales you may have lost. All you have to do is send an email directed to the order link (basket) that the customer has abandoned. Thus, you regain possession of the lost sales.
In addition, you will at times have to just make a reminder, and the system concludes the sale in progress. This is very practical and is one of the many advantages you can have on Shopify.
Shopify advantage: Have personalized Templates
The choice of theme is one of the first options that Shopify offers you when creating your store. Indeed, the quality and the image that your shop sends back to the customer during the first contact depend in part on its theme. It is a fundamental factor for the life of your company. For this, Shopify offers you a wide range of themes that you can further customize. Depending on the orientations of your company and the image you want to convey to the customer, you can create your own themes.
As for the number of Templates , there are as many as you want. You will have at least more than a hundred in which you will operate a choice. Besides, you should note that there are free themes and paid themes. The free themes are not in great quantity and are a bit more limited. On the other hand, the paid themes are very numerous and more attractive. Also, you can opt for premium shopify in choosing your theme.
In addition, you should note that aesthetics should not be the only criterion that guides your choice of theme. Nope ! Also take the time to think about the different functions that will be associated with the theme. This last factor will have to take precedence over the aesthetic side even if you have to combine the two perfectly. Indeed, a theme chosen only in relation to aesthetics will induce additional costs related to functionality later.
As for the modification of Templates, you can use CSS codes or even HTML. These are all advantages that Shopify has.
Shopify advantage: The integration of modules in SEO
SEO is very important for any E-merchant. This is also part of the marketing strategies when you do business online. Indeed, SEO measures your degree of visibility on Google and all the other platforms concerned . So you need to make sure you have optimal SEO. When your SEO is well done, Google will position you very well so that your store appears in the first following a search in your field. On the other hand, a bad SEO will make you less visible to Google. Consequently your turnover will fall with the related risks.
So, Shopify has developed tools to help you make your store visible on the internet. They are called natural referencing modules. These modules enter into a certain dynamic. This dynamic or strategy consists of creating a page in the form of a blog. This will help you strengthen yourself properly and optimally.
Additionally, Shopify gives you the ability to create and expand a few title tags. These titles will highlight the different products you want to promote in order to be more visible on Google.
In addition to tags, you can also produce a meta description of up to 160 characters. A meta description is a summary presentation of the product to be sold so that the product attracts Internet users. Indeed, the presence of meta description is much more intended for the consultation of your title. This is what leads the user to visit your site. It is estimated that the probability that an Internet user will consult your store doubles in the presence of a meta description. This will have an impact on your turnover.
Finally, there is “Alt” which is responsible for describing each photo available on your store. This is one of the benefits of having Shopify.