Shopify and Amazon are two of the largest and most popular e-commerce platforms today. They could be considered competitors. However, the advantages that each of them offer allow you to use them to the benefit of your business. It is now possible to combine the two most popular sales sites, in order to maximize your sales. So how do you sync Shopify Amazon ? In this article, we will explain how to synchronize the two marketplaces. But before developing the synchronization part, we will first discuss the reasons why you should set up an integration between Shopify and Amazon .
Shopify Amazon : About the two platforms
Both platforms are great opportunities for your e-commerce.
To begin, remember that Shopify is an online sales platform that offers a variety of services to e-merchants. Its services include shipping, customer engagement tools, payment modules, promotions, and other marketing services. Shopify has everything you need to start and grow your online business. Today, it develops its commercial activities in 175 countries all over the world.
Shopify is one of the most user-friendly e-commerce platforms out there. As an e-merchant, you must offer a fluid and interactive experience to your customers. The platform helps you achieve this. It allows you to sync seamlessly with your store or website. In addition, Shopify offers plans adapted to any e-commerce project. Both beginners and advanced will find their account. In addition, it offers reliable and secure hosting. In reality, your subscription to a plan gives you the benefit of a free SSL certificate. So you don’t have to worry about your site being slow or having bugs.
On the other hand, Shopify is a solid choice for those who do dropshipping . Dropshipping with the platform is another way to make money through e-commerce. Shopify makes it easy by integrating with dropshipping apps like Oberlo, Modalyst, Spocket, and more. Additionally, the customer service offered is available 24/7 via email, phone, or live chat. Shopify gives you what you need to start selling on your store.
Amazon is an e-commerce site that has millions of visitors every day. It therefore offers merchants the opportunity to sell their products with a large audience. In fact, as the leading e-commerce site, customers trust Amazon . The latter therefore has a solid customer base; which allows sellers to profit from it.
Shopify Amazon : What are the benefits of synchronizing them?
Both Shopify and Amazon platforms offer many benefits . On the one hand, there is Amazon which offers very large daily traffic, many logistics services and many other things. The customer base it has is hard to find on platforms like Shopify. On the other hand, Shopify allows your brand to be visible and have a unique identity; which is hard to get with Amazon . In order to take advantage of the advantages of these two platforms, it is therefore advantageous to synchronize them.
In concrete terms, here are the advantages you get by synchronizing the two platforms. You already know that Amazon receives millions of visitors every day. The platform’s algorithms allow you to create natural traffic with little marketing knowledge. For its part, the user-friendly interface of Shopify allows you to sell quickly. Thus, Shopify Amazon synchronization gives a lot of leeway to e-merchants to make more profits.
Many sellers today prefer multi- channel selling . It consists of selling your products online using several channels. Multi-channel selling expands your market reach. Thus, you can always continue your sales on one or the other channel even if one of the two platforms happens to stop working.
In addition, it also allows you to understand the buying behavior of customers. Multi-channel selling allows you to understand current trends and know what type of product is in high demand in the market. Likewise, you have the option to associate your Shopify products with Amazon listings in any category. Next, sync your Shopify product details, images, and other variations to your Amazon Seller account. Fulfill orders on Amazon directly from Shopify.
The Essential Steps to Sync Shopify Amazon
Here’s the step-by-step process to sync Shopify with Amazon . It may seem a little intimidating, but following each step carefully will ensure that the synchronization goes smoothly.
Fulfill certain prerequisites
It may seem surprising that this element is part of the steps. However, you obviously need to have these things in place before you start syncing. This way, you will make things much easier throughout the process. To get started, you need to have a Shopify account. If you haven’t already, please login and register on Shopify to create your store. When you create your store, Shopify will give you a 14-day free trial. However, to stay active, which is necessary for the sequel, you will need to choose a paid plan .
Also, some products cannot be sold through Shopify. You must then make sure that you sell products corresponding to a supported category. Also, you should not ship your products using Fulfillment by Amazon ( Amazon FBA). In fact, if you have an Amazon Marketplace account for the United States or Canada, your store currency will need to be set to USD or CAD. In case you have an Amazon Marketplace account belonging to another region other than the United States and Canada, you can use AmazonFBA to ship your products. This information is useful to know because you must observe these requirements before you can perform Shopify and Amazon synchronization .
Create an Amazon Professional Seller Account
Before you can sync Shopify Amazon , you must have an active professional seller account on Amazon Seller. In reality, you cannot sync to an individual account. If you don’t have an account yet, you can create one here . It should be noted that you have to pay $40/month for a professional seller account. There will also be other selling fees that Amazon will charge you depending on the category of products you are selling.
When you access Amazon Services, click on “List”. Next, enter your email address or mobile number and choose a password to create your account. After creating your account, you will be asked for certain information. So have this information handy:
- Your company name
- business address
- Phone number
- Credit card information
- Valid bank account information
- Tax Identification Number
Get Category Approval from Amazon
As soon as you have created your Professional Seller Account, you should check whether the products you are selling require approval from Amazon . If approval is required for your category, then you must obtain it. There’s nothing complicated about Chanel’s Amazon category endorsement claims . Sometimes their processing can take a little time. Sometimes when you send an approval request, you may automatically receive it.
Add the Amazon sales channel to your Shopify store
The next step now is to integrate Amazon Sales Channel with your Shopify store. To do this, go to your Shopify store, then go to SALES CHANNELS and click on the “+” icon. All the different sales channels available will appear. You will see Amazon , then you will click on “Add”. After that, click “Connect to Amazon ” to add your Amazon sales channel to the Shopify store. Now continue with the steps to enable synchronization of the two channels. Follow the instructions to enable information sharing between your Shopify and Amazon accountsSeller. When you’re done, your Shopify and Amazon data is now shared between the two platforms. You will then be redirected to Shopify.
Buy UPC codes for its products
Amazon insists that offers that are new have a GTIN (International Item Number). It is a code that identifies any business unit in an international and unique way. When You create an offer through the Amazon sales channel , You can fulfill these conditions. To do this, you add an EAN or UPC code to the product information. The identifier of the added product is systematically integrated. If you own a brand that you have registered with Amazon ‘s Brand Registry , you can create an offer without having a GTIN.
Create product listings on Amazon
If you’re already an Amazon seller , you can skip this step. As a new seller, you can use Shopify to build your product listings. Click Amazon to go to the Amazon sales channel you added. Then click on “Create List”. Now browse the Shopify catalog and select the product you want to list on Amazon . After that, click on “Select Product”. At this level, you will have two options. If your brand manufactures the product, you will need to make sure to purchase the UPC codes. If you are just a reseller, you will click on the second option: “This product is made by another brand”.
Choose “Create List” if the product is made by your brand. If the product is made by another brand (meaning you are a reseller), click on “Search”. Look for the product if it is already listed on Amazon . You will then see a list of products. Once you have selected the product of your choice, select the product to create an offer. If you haven’t found any relevant products, you can always create a new listing. Once you have found the product, click on “Select”. Finally, you will need to click on “Publish” to complete the process.
Allow Shopify to track your inventory
When it comes to your inventory, you have two options. First you can allow Shopify to manage your inventory. Second, you can choose to do it yourself manually. If you choose to allow Shopify to track. It will automatically update your Amazon listings to be current with your Shopify inventory. This helps ensure that when a customer orders from Amazon , the product is always in stock. Ensure that customers cannot order products that are not in stock, as this may result in negative feedback.
Set up payment method
When you choose to use the payment methods offered by Shopify, you must then provide all the necessary information relating to your bank account. Thus, you can receive payments for products sold in your bank account. To do this, make sure you are familiar with the conditions associated with the payment terms before configuring your payment method.
After this step, once the orders are placed, they sync with your Shopify account. You can check the details on the orders page. All new orders placed through Amazon appear in your Orders list and are marked as Amazon . The platform syncs orders from Amazon even if the products are not listed on the platform.
Shopify Amazon : Is it possible to dropship?
On Shopify Amazon how to dropship? Is this possible? Yes, it is completely possible. Since you have already synchronized Shopify Amazon , you can use the Shopify platform to do dropshipping. Once you have already added Amazon as a sales channel, it simplifies order management on both platforms. The previous steps will allow you to sell easily.
After following the previous steps, i.e.:
- Make sure to sell products authorized by Amazon ;
- Create an Amazon seller account ;
- Get approved in your product category;
- Create an Amazon account on Shopify;
- Create Amazon product listings ;
- Forward inventory through Shopify;
Now all you have to do is promote your Amazon store . For you to make sales, your store must be visible. For that, you need to generate traffic. Promote your store on all the social networks you have. You can also create Amazon advertisements to attract new customers and increase sales.