For many brands and not just for dropshipping stores on Shopify, the shopify contact page is a defining page. It’s more than a secondary page to fill with generic “just because” content. The content on this page fulfills a number of roles ranging from improving organic search marketing to defining the tone of your brand and what it stands for.
We’re going to see how to add a shopify product page. We’ll also look at what these pages are, the anatomy of an “About Us” page, and tips for making sure your “About Us” page helps turn visitors into customers.
What is a shopify contact page and its importance?
An “About Us” page is a set of information about your Shopify store that focuses on key points of sale or your brand history. It also showcases your unique selling position, tells a story and aims to make a lasting impression on customers who want to know more. It also reassures and shows your face, an identity that exists and that avoids thinking that your site is a scam.
Buyers who don’t know your brand want to know more about the people they give their money to. Trust is a determining factor in online shopping and you’d better believe that a customer will do their research if they’re worried about making purchases with a new brand.
In fact, 52% of visitors to a brand’s homepage will use the “About Us” page to learn more about a business.
A potential customer should be able to visit your About Us page in Shopify and use that information to make a purchase decision with confidence.
What should the “About Us” page contain?
The content of a Shopify contact page varies greatly, as businesses and industries are different. Your audience, your personality and that of the owner, your products, your industry, etc. are all factors that determine the content of your shopify legal page.
That said, there is a strategic approach to creating a good shopify contact page for ecommerce. For the latter, you want your content to meet a number of objectives:
- Communicate your brand story.
- Summarize your brand’s business model.
- Humanize your brand with your faces and those of your team.
- Use persuasive and engaging content.
- Describe your ideal customer and how you will help them.
- Show the benefits of working with you to improve customer trust.
What you include will vary, but keep in mind that visitors expect to find certain types of information. In fact, a study by Huff Industrial Marketing asked respondents to analyze the strengths of brand content that impact credibility. While many of the content listed can and should be included in a “contact us shopify page,” note that “about team information and biographies” is considered fairly or very important compared to other content. Visitors want to know who you are!
When you create your shopify contact page, make sure your audience isn’t just getting to know you, but also knows why they should buy from you. Thus and in my opinion, the most important criteria to add this page which is mandatory are:
- To put a video or an image of you, your local, your team.
- Tell us why you started this business.
- Show testimonials and how you have changed the lives of your customers.
Creating a shopify contact page is a guarantee of your image and the bond of trust you establish with your customers.
How do I add a shopify contact page?
To add an “About Us” page to your Shopify store:
- Step 1: Log in to your administrative dashboard.
Access your admin dashboard by going to the Shopify account sign-in page. Enter the login information you used when setting up your store. Enter your login credentials. - Step 2: Click on “Online Store” from the left menu. When you click on this option, the administrative navigation of your store opens. Click the “Pages” link in the navigation to see the current pages of your store and to add new pages. Click on the “Pages.
- Step 3: Click “Add Page”. If you’re creating your first “About Us” page in Shopify, click the blue “Add Page” button to open the new page creator. Click the blue “Add Page” button to open the new page creator.
- Step 4: Add your content and give your page a name. Clicking on “Add Page” opens the visual editor. This editor has limited functionality with only a few fields that you can use to create your shopify contact page.
- Step 5: Save the page. When you are done adding content, be sure to click “Save” at the top to avoid losing your work. If you leave the visibility “Visible”, your content will be considered live when you click “Save”. Note that if you do not put a link to the page, for example in your menu, visitors will not be able to easily access this content. However, search engines can still index content and display it in organic search even if it’s not linked to your menu.
- Step 6: Add the page to your menu. In order for your “About Us” page in Shopify to be visible to visitors, you need to add it to your menu. To do this, add your new page to your menu. Click Navigation in the left menu. Click the menu you want to edit. This is usually the “Main Menu”. Click the menu. In the menu page, you will see the menu items currently visible in your navigation. Click “Add Menu Item” to add a new link or page to your store’s main menu.
In this way, you will get a page about us where our story is present in the header menu, so in the lead. You can do the same by repeating the operation for the footer menu at the bottom of the page.
Shopify contact page: How to successfully write?
Many dropshipping players do not know how to write the page about “About us”. They are also unaware of the importance of this page and therefore add clumsy and unimportant information. It’s no longer a secret when it comes to how important this page is to converting your prospects. The content of said page having been defined, it then remains only to reveal the technique of the writing.
How to find a source of inspiration?
If you don’t know where to start and end, it’s easier to browse the “About Us” page of players in the same field of activity as you. Do not hesitate, go to the page of your competitors in particular to get a precise idea of the essential information to provide in your sector. You will be able to identify the strategic information to put on your page to make you stand out. Analyze the writing style of your colleagues to find out if such a style is right for you or not. You have the opportunity to browse the pages of actors who are usually innovative or creative. This could be a real springboard for your own inspiration.
Define a presentation
To successfully present your online sales business, you simply need to do a simulation. In other words, put yourself in the consumers’ shoes and feel that you end up on the Shopify contact page of a company in the same field. What is then the information you will need in order to give credibility to said company. On the basis of what kind of information would you have had the necessary confidence and immediately launched your order?
Such an exercise is necessary in order to better orient the presentation on a shopify contact page. Also, focus on what your company brings more relevant than those of others. This added value can make a difference and generate unexpected traffic. Also make the customer understand their interest in partnering with your company by clearly showing what they earn from you. Present in a very precise and concise way the essentials about you that highlight you and can reassure.
Enhance the potential of the company through the shopify contact page
Take stock of your assets in order to convince more easily. This is the time to make it clear how long your work experience will last if you have had any. For example, talk about the expertise acquired in specific sectors of your field of activity and your distinctions at the local, national or even international level. Such illustrations cannot leave any Internet user indifferent. Use your customers’ satisfaction comments to expand the “Testimonials” section. Also share these comments with the identifiers (names, photos and others) of the interested parties to give clear proof of the authenticity of the opinions. This can make it easier for an Internet user to make a decision.
Make a brief history of the company
Bringing an emotional touch to the work done so far will not lack interest neither for you nor for the user. To do this, find out about your motivation to open a shop such as yours. Tell the circumstances of this decision (is it a childhood dream, a particular passion, a special triggering fact and others). Also specify the reasons for your choice on the type of item marketed. Tell the anecdote in the right tone and sometimes with a little humor. The user must be able to find himself through your story otherwise, he will remain indifferent, which is absolutely not desired. It is then a “storytelling” that is generally catchy and therefore remains engraved in the memory of the user for a long time.
Address customers directly
Gather all your customers’ concerns and provide answers. To do this, pay attention to recurring issues. Identify the topics that feed the attention of customers and sometimes anticipate in order to fully enlighten them. To do this, use the appropriate communication register to get the message across.
Allow the user to go far
Your main goal is to get the user to place an order on your site. To do this, offer him possibilities on your page with concrete proposals. Links are also real alternatives in this sense. They make it possible to direct the user to pages that are likely to really interest him. Then insert links of this kind to achieve this goal. In this area, several techniques are used, namely:
- Sign up for our newletter – sign up for our newsletter etc.
- Discover our new collection.
Enrich the shopify contact page with visual elements
The visual is an essential parameter to take into consideration. It is the essential element that motivates the user to read the content of your shopify homepage. A successful visual must be able to make the reader want to go beyond by reading enjoyable content. Compared to the latter, it is necessary to ventilate the text by separating the paragraphs by precise and concise titles and subtitles. Illustrate content with impeccable photographs. Do not hesitate to call on the photography professionals who will come to your support. Be very professional on the shopify contact page as it is the mirror of what you are and do. It generates the first impressions of the user. Therefore, no errors will be allowed.
