One of the neat things about Shopify is how it integrates with Facebook. You can actually create a Facebook shop from your Facebook business page and directly link it to your Shopify store. So you can automatically add all your products or collections to the Facebook Shop where people can actually make purchases. Learn in this article how you can sync your Shopify store with Facebook .
Steps to sync Shopify Facebook
Synchronizing your Facebook store with Shopify can be interesting. Here are the Shopify Facebook sync steps.
Go to Shopify
Go to your Shopify store page and then to the home page dashboard. If you haven’t added any other sales channels yet, you’ll see that the only sales channel you have is the online store. Thus, you have the possibility to add others. So you will add your Facebook shop by just tapping on the “+” icon which is in front of “SALES CHANNELS”. Once done, it will bring up all the different sales channels available. So you’ll scroll down to Facebook and click “Add.”
Log in to your Facebook account
After the first step, you will access a new page. And there you will first be prompted to log into your Facebook account. So you need to login to your personal account and choose your page from there. So click on “Connect account” and you will be connected to Facebook on your personal page. If you are not logged in, it will ask you to log in to Facebook. You will therefore select your Facebook page in the list that appears to you, then choose what you created the page for. Then click on “Connect page”.
You must then accept the terms and conditions. This also goes over all the things you need to know about setting up this store on Facebook and advertising there. You will therefore accept the conditions by clicking on “Accept terms”. As soon as you accept the conditions, a new page appears. At the very top, you will then notice a notification informing you that Facebook is verifying your store and that this process may take 48 hours to show everything on Facebook. So you need to be patient and know that things won’t show up automatically, because there is an approval process .
Add products
After the previous step, all you’ll want to do first is activate your products. In fact, you will see on the page you are on that your store is not yet activated. You will now go to the Shopify admin panel where it says “Products” and click on that in order to choose the products you want to appear on Facebook. Once done, you will see all your different products that are available displayed. Then you just have to select all the products and click on the arrow that says “Make products available”.
At this level, make sure to select or check both Facebook and Online Store before pressing make products available. In fact, previously they were only available online, but now you select so that they are also available on Facebook. You will do the same for your collections if you have any.
Go back to Facebook in the admin panel
Now you will go to the Shopify admin panel again, at the sales channels level. Below Online Store, you will see Facebook appear, so you will click on that. Once you’ve done that, you’ll still see in the Shopify admin panel , below Facebook, there’s the “Shop” tab. Thus, you will be able to see that the different collections that you had configured are now displayed. You even have the ability to see how it looks on a computer as well as on a phone. Moreover, you can even go to “Collection order” to rearrange the order in which the different elements are displayed. This is done automatically, so you will edit the changes.
Then go to “Publishing”. There you will see all the different products you have on your Facebook store and if there are any errors you will see them. So, if there is an element that does not work with Facebook terms, you will see it appear at this level. It may be a certain variant such as color or size that is not consistent. For the moment, you may still have the revision of your various products pending. Once done, they will show as approved. You will then be able to return to “Account” and see all the Facebook account settings.
Access your Facebook account
After accessing the Facebook account settings, you will see that your store is activated and your products and collections are published. If you still have products that are being analyzed in the “Publishing” section, they will not appear on Facebook for the moment. In addition, you will have a payment option on Facebook. You can decide whether your customers will checkout on Shopify or on Facebook? Accept payment on Facebook from the Shopify backend. Next, proceed to import your product information into your Shopify account.
Now you can go to your Facebook page to see if your store is already showing up. If it is already, you will see in the menu bar on the left that there is “Shop”. When you click on that, you can see that all your products and collections are already imported.
Perform smart targeting with Shopify Facebook pixel
You have the option of integrating a Facebook pixel to your Shopify store to better perform your advertising campaigns with the aim of finding new customers . Once you’ve verified compliance between your store and Facebook’s terms, you can now insert the Facebook pixel on Shopify. Here are the steps to install it.
Go to your Facebook Business Manager
It will already have to be configured beforehand. Once you have access to it, you look in the left corner at the top, you will find a kind of menu. Click that, then click “Pixels.” As soon as it is done, you will have access to a page, which will allow you to create your Facebook pixel.
Select ad account
The next step is to select the ad account. In fact, before you can create a Facebook pixel, you need to have a Facebook advertising account. If you already have several advertising accounts, then you will have to make sure you choose the right one. After that, you will click on the correct “Create a pixel”. If said button does not work, you will find in the top right corner “Add data source” and you click on that. Then you select “Facebook Pixel”.
In addition to this, you put the name of the pixel and fill in the field where it says Website URL (you can put the one of your website). However, the second field to be completed is not mandatory. Once you have entered the name, you click on create.
Configure pixel
The previous step allowed the pixel to be created. You will then receive instructions on how to install it. If you don’t want to do a basic installation, you can go further by installing custom events. So, follow the setup instructions if you want to go further.
Install the Facebook pixel on your Shopify store
Copy the Facebook pixel ID that was created and go to your Shopify store. Once in the store, go to “Online Store” and then go to “Preferences”. In the Facebook Pixel section , enter the Facebook Pixel ID that you previously copied into the Facebook Pixel ID field.
After adding the pixel to your online store, you need to make sure it works by going to your store. To ensure that the Facebook pixel works properly after installation, you need to install the Facebook Pixel Helper extension in your Google Chrome browser. Once it’s installed, you’ll see an icon appear.
Test the correct functioning of the Facebook pixel
Go to your site, then click on the Facebook Pixel Helper extension. This will show you the events you have configured. It is important to note that if you are using an ad blocker, no pixels will be found on your site’s link. Please disable it first if this is the case, otherwise it will not detect the pixel. Once it’s disabled, refresh your page.
Dropshipping Shopify Facebook Ads to successfully sell products online
Facebook is the perfect platform to showcase your products for sale to the billions of active users who are already on Facebook. Without putting in any more effort, they view, like, and ultimately click on your site’s link to proceed to purchase. Implement a Facebook ad in your dropshipping business . As you know, when it comes to online marketing, ranking by SEO is something that takes time. Facebook Ads can help you increase your sales. These are Facebook ads that allow you to reach a large audience by doing an advertising campaign.
It’s worth noting that before you have the ability to create Facebook ad campaigns on your Shopify store, you’ll need to set up your Facebook marketing settings in the Facebook sales channel found on Shopify. How to create Facebook Ads to make your dropshipping business successful? Here are the essential steps:
- Define your target
- Advertise Facebook ads
- Put visuals in Facebook ads
- Choose the billing model
- Optimize relevance score
- Offer value with Facebook ads
- Choose your ad placement
- Use Custom Audiences
- Choose the type of Facebook ads ad
- Measure Facebook ads campaign performance
- Do A/B testing
- To go straight to the point
- Take care of your landing pages
Once you’ve synced your Facebook Shop with Shopify, you can start publishing products with Buy Buttons. Shopify has tools to help you manage all sales and orders that come from Facebook. Now, with the Shopify Facebook buy button, you can manage all your Facebook sales right on your Shopify account dashboard . The Facebook buy button allows you to attract customers who are ready to buy. This makes it easier for them to buy from you. It’s a great way to extend the functionality of your store, so it’s even easier for people to buy a product they love very quickly without having to try to navigate to your store and to find the product there.
In summary
Having an online store on Shopify is already a great advantage for your online business. To connect with a larger audience and to better sell your products, count on the power of Facebook to increase your income. This is possible thanks to the synchronization of your Facebook store to Shopify. By synchronizing your Shopify store with your Facebook business page, you benefit from new opportunities and more chances to sell your products.
In addition, by configuring the Shopify Facebook buy button, your customers will be able to buy your products by being redirected to your Shopify online store. The other possibility is that they can pay directly on the platform without leaving Facebook. Besides, synchronizing Shopify and Facebook is not complicated at all. By following the necessary steps, you can synchronize all your products so that they are present on Shopify and on Facebook. The latter is a powerful channel. Use it to your advantage.
