It is very important to optimize the URL of Shopify pages. In reality, optimized URLs contribute to the improvement of the natural referencing of your website. What do you need to know to successfully optimize the URL of Shopify pages? This article gives you the things to consider that will help you effectively optimize the URL of pages on Shopify.
Shopify Pages: The Importance of URLs
The URL that stands for Uniform Resource Locator is an address that provides access to your website. The words present in the URL are taken into account by search engines to determine the positioning of Shopify pages in the results.
The URL therefore plays a fundamental role in the natural referencing of your website. It communicates key information to search engines about the content of pages, their target, context, etc. In addition, it allows a better readability for your users. It is therefore appropriate that the URLs of your site are well defined to optimize the natural referencing of your Shopify pages.
Shopify Pages: What does a URL consist of?
A URL has different parts. Here are the different components of a URL:
- The protocol: we distinguish in particular the “http” and the “https”;
- The domain name: this is the name that allows you to find your website. It looks like this: “www.domainname”;
- The extension of the domain name: We distinguish among others the: .fr, .com, .org, etc.
- The path: it helps the web server to identify the position of the corresponding resource.
Shopify Pages: Optimize URLs
Here’s how to optimize the URLs of your Shopify pages
To optimize the URL of your Shopify pages, rewrite them, don’t limit yourself to automatically generated URLs. The reason is simple. Sometimes URLs automatically generated by content creation software are not readable and optimized. An unreadable URL does not allow search engines or visitors to know the content of your pages. Therefore, you need to rewrite the URLs of your Shopify pages to make it as clear as possible what your content is about.
In addition, you need to make sure that there are no unnecessary words in the URL and that the title of your page is not too long. In reality, the longer the title, the longer the URL will be. What is not does not facilitate optimization. For this, opt for short URLs, directly indicating what the content of your web page will be. Remove all superfluous words like: the, the, therefore, ni, because, one, one, etc.
Pay attention to the length
It is therefore important that you pay attention to the length of the URL. When rewriting your URL, don’t leave your page title unchanged. Optimize the URL by removing unnecessary words, linking words. The most recommended is to limit your URLs to 60 characters. Thus, you will make the user experience pleasant and promote your appearance in the first search results of Google.
Insert relevant keywords
An optimized URL is a considerable asset for the natural referencing of your Shopify pages. To do this, be sure to incorporate relevant keywords. In reality, keywords allow search engines as well as Internet users to obtain information about a web page. It is therefore important that you incorporate relevant keywords into the URL. In addition, they will be more profitable if they respond to the content of the page. This will at the same time indicate the subject of your web page to visitors and search engines. Remember to incorporate key keywords that make sense, and not to make unnecessary filling. You can include one or two keywords.
Avoid the use of special characters
At the same time, it should be remembered that you should avoid special characters. Build simple URLs without using special characters: accents, punctuation marks, numbers, capital letters, etc. These special characters not even appreciated by Google can sometimes cause errors in URLs. So it would make more sense to use only lowercase letters to write the URL of your Shopify pages.
Use word separators
Another point to optimize the URL of your Shopify pages is to use word separators. There are several, so don’t use just any of them. Especially favor the top dashes and the dots. This will improve the overall readability of the URL, and make it easier for people and search engines to understand. To avoid misinterpretations later, avoid using:
- bottom dashes (_);
- slashes (/): is not really a problem, but pay attention to the notion of virtual directory;
- the comma (,);
- the semicolon (;);
- percentages (%);
- the asterisk (*);
- the at sign (@);
Consider a 301 redirect
In order not to generate error pages when changing a URL, it is important to make a 301 redirect. Google actually takes into account the number of external links. If your old url is not redirected to the new one, you will lose all traffic received on that old page. Similarly, you should consider using a 301 redirect, if by chance you end up with two URLs with similar content.
Shopify Pages: Optimize Product Pages
Shopify allows you to customize the URL, TITLE tags, and Meta description of each product page. At this level, you will have to use solid arguments to convince internet users to visit your product pages.
The content you add to the TITLE and Meta Description tags appears in the search results. It is therefore very important to treat it. You have the option to customize the Title tag as well as the Meta Description tag on each of the pages of your site. Make sure that the Title does not exceed 60 characters and the Meta Description 320 characters.
Shopify listings also have the TITLE and Meta Description tags. To add content to these two tags, go to “Products” and click on your product name.
Shopify Pages: Optimize the Landing Page
Optimizing the Shopify landing page is essential to attract visitors to your site. The landing page, also known as a landing page or landing page, is a page optimized to drive conversions. It is different from the home page. A landing page has a very different purpose than the home page. It is simply a page to which a user is led after clicking on a link. The goal is usually to encourage the visitor to take action.
In other words, the landing page often refers to any page used to present a product or offer in depth. The goal is to try to generate sales directly from your audience. For your Shopify store. An optimized landing page should provide detailed information about your products as well as their values. In principle, it should encourage your customers to add a product to the cart.
Here’s how to optimize your landing page:
- offer a captivating title;
- take care of the text content;
- provide information about your business or offer;
- put a relevant image;
- efficiently arrange the elements;
- propose a call-to-action button.
- include social proof and guarantees.
Shopify GemPages: Create pages that convert
GemPages Shopify is an application that allows you to customize the pages of your site: homepage, subpages, product page, etc. You don’t need to have any coding knowledge. Simply by dragging and dropping different elements, you will be able to customize your site. In reality, personalizing your site will help improve your branding, i.e. your brand image. This will therefore make you more credible, more viable in the eyes of some customers who did not trust. You just need to drag and drop to apply different e-commerce elements that convert. Even if you manage a dropshipping site, GemPages allows you to stand out from the crowd even though you have an identical theme with your competitors. It’s important to know that the app works with any theme, and more importantly, it makes your site mobile-friendly.
To use the application, you will have to add it to your site through the Shopify App Store. Type in “GemPages Page Builder & Funnel” and install the app. Once this is done, go to the application dashboard. Then go to the settings to put the language in French to make it easier for you. In the menu on the left, you will see the “Pages” section that will give you access to all of your subpages. These include: FAQ, contact us, our history, our equipment, Shopify legal pages (general conditions of sale, general conditions of use), etc. Just below this section, you will have the Home Page section and then the Product Page.
In addition, for each type of page, you will have the option to start with a blank page or with a template of your choice (predefined template).
How do I create pages with GemPages Shopify?
In the Product Page section, click “Create Product Page”. Then, choose the option you want (predefined templates or new templates). After selecting your option, enter the name of the page and click “Create New” to start creating the page.
Once this is done, you will be taken to a new page. In the BASE function, click “Row”, then set the desktop layout to the number of columns that suits you. You can choose two columns. In the one on the right, insert a Text Block and in the one on the left, an Image. Each element you drag and drop has two “Settings and Design” tabs. Select the entire frame and click Design. To edit everything related to the visual, you will make the change in the Design tab. All settings regarding size and other will be made in the Settings tab.
In addition, you have the possibility to change the display on mobile. So you can choose the items you want to see show or hide on desktop or laptop, tablet or smartphone. Every time you make a change, it’s important that you save it. In addition, with the Description feature, you can insert the product description into the product block or transcribe your description that is on Shopify at your product page. You can also change the color of variants, add customer reviews, stars with ratings and the number of votes. After finishing all the edits and rendering the page to your liking, you can now publish it.
What is the price of GemPages?
GemPages offers a 10-day free trial for you to test the app. After that, it will be necessary to subscribe to a monthly subscription. In terms of rates, you go to the GemPages Dashboard. Then, you click on the name of your site to switch plans. Here are the different packages offered:
- Starter at $15/month: with more than 30 models, this package allows you to make a homepage, a mobile modification, etc.
- Professional at $29/month: This plan includes all elements of the beginner pack. In addition, it allows you to create landing pages and homepage and product page, to also edit blog posts.
- Advanced at $59/month: This plan contains several elements apart from the benefits of the Pro pack. In addition, it is the most complete formula that is available. You have 3 possible shop installations, you can synchronize them, have additional editing options.
You can opt for the professional level, however the advanced plan would be suitable if you have several shops.
Optimizing the URL of Shopify pages allows you to position yourself in the first search results. There are good practices that will allow you to reach the first position. This will also increase your traffic. Thus, you can easily grow your sales and your number of visits. Plus, there are apps on the Shopify App Store that allow you to design and add new pages to your store with ease. These apps are simple to use, but you have to pay a monthly subscription to be able to use them. Similarly, the features you will benefit from will depend on the type of subscription you have subscribed to.